Our Team
Betty Health is a female-founded personal care company on a mission to relieve the pain and shame of common anorectal conditions.
Anastasia
Anastasia built Betty so others didn't have to experience the same pain, confusion and embarrassment she did during her struggle with her anorectal health. As Founder, CEO and Chief Storyteller, Anastasia draws on both her extensive career in marketing and events and her training as a writer and actor to reframe how we talk about these taboo subjects. She graduated Phi Beta Kappa from the Haas School of Business and has a Masters in Fine Arts from UCLA and lives in Marin with her husband and two young children.
Anastasia Bonaccorso, MFA
Founder & CEO
Sarah
With 20 years in healthcare, Sarah brings deep industry experience. She spent 20 years working in low- and middle-income countries to strengthen health systems and ensure people had access to quality, safe healthcare. She was drawn to join Anastasia in building Betty to provide women with quality, clean products and change the anorectal conversation. As COO, she combines her industry knowledge and analytical brain to drive Betty's ambitious plans. Sarah has an MPH from Tulane University, a PhD from the University of Queensland in Australia, and is currently pursuing an Executive MBA at UCLA’s Anderson School of Management.
Sarah Lunsford, PhD
Co-Founder & COO
Ritha
Dr. Ritha Belizaire is a double board-certified colorectal and general surgeon with eight years of practice experience. After completing a 7 year residency in general surgery, she pursued a one-year fellowship in colorectal surgery, refining her expertise in complex colorectal patient care. As the owner of Houston Community Surgical and single mother of two, Dr. Belizaire is dedicated to advancing equitable, accessible healthcare solutions that genuinely meet patients’ needs. Her commitment to excellence and innovation brings a practical, patient-centered approach to the medical field.
Ritha Belizaire, MD
Founding Medical Advisor
Candace
Dr. Westgate is board certified in obstetrics and gynecology, along with additional certification in Women’s Genomics Counseling from the American College of Obstetrics and Gynecology. She earned her medical degree from A. T. Still University, College of Osteopathic Medicine, and continued on to Georgetown University Hospital in Washington, DC, where she completed her residency in Obstetrics and Gynecology, serving as Chief Resident in her final year. Dr. Westgate is the Medical Director of Women and Infant Services and Adventist Health St. Helena, and the founder of the Adventist Health Early All-Around Detection (AHEAD) Team. Her scope of practice includes Women’s health, Cancer risk assessment and gynecology care and surgical intervention, including major and minor gynecological procedures, with an emphasis on all procedures using minimally invasive techniques.
Candace Westgate, DO
Founding Medical Advisor
Lauren
Lauren is a designer and strategist with a focus in sustainability. She has worked in the CPG/personal care space for the past 15 years guiding brands to make more sustainable design and manufacturing choices. Lauren recently relocated to Berlin, Germany with her family.
Lauren Golik, Creative/Product
Beauty and Wellness
Erin
Erin is a seasoned finance executive with over 15 years experience, known for driving growth and scaling businesses in the CPG/retail space. Throughout her career, Erin has developed a deep understanding of the e-commerce landscape. She has a proven track record of building businesses, optimizing financial strategies, and spearheading initiatives that have consistently delivered exceptional results.
Erin Fisher Stryker, CPA
Founding Advisor, E-commerce/Finance
Caroline
Caroline is a seasoned digital marketer and brand strategist with over 15 years of experience. Passionate about using business as a force for good, she specializes in building purpose-driven brands that resonate with consumers. Caroline led the development and strategy of high growth CPG brands' digital presence, honing her ability to build effective tech stacks, develop integrated marketing campaigns via earned, owned and paid media and drive ecommerce business.
Caroline Duke Kienzle - Founding Advisor
Digital & Brand Strategy/CPG